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Marketing- 12 October 2005 |
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Avantaje magazine's readers voted for the best cosmetic products during the second annual "Avantaje Beauty Awards" |
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Avantaje has launched in its June 2005 issue the second edition of the "Avantaje Beauty Awards". Readers were invited to vote for their favorite beauty products. They voted for both new products and those which have been on the market for some time. The contest took place also on the Avantaje magazine’s website (www.avantaje.ro).
Approximately 2500 voted for their preferred products in such categories as facial care, body care, dermatocosmetics, body hygiene, hair care and make-up products.
Each winning product will be featured in the magazine with a short description and a picture, also with the names of the winning readers. The prizes for the readers were offered by: Sony Ericsson, HP Romania, Veronesse, House of Art, Natural Silhouette.
Avantaje is published by Edipresse AS Romania under the license of IPC Media and is the mostly read Romanian women glossy magazine, with 354,800 readers per issue, according to the 13th wave of the National Readership Survey, for the period July 2004 - July 2005. Also, Avantaje is the mostly read magazine on the Internet with an average of one million page views per month and 140,000 visitors. (Source: Trafic.ro, June 2005) |
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