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Marketing- 28 March 2006 |
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Edipresse AS Romania is launching Familia mea |
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Edipresse AS Romania is launching the monthly Familia mea, a complete and modern glossy magazine for the whole family. The magazine has practical ideas and solutions for home, family, children, health, naturism, fashion, beauty, self-development and free time.
Familia mea is targeting active females, attached to their families and to the traditional values, aged between 18 and 45 years old, but the magazine is read also by women over 45. The average age is 35. Most of the readers are married, have at least one child, live in urban areas and have average income.
The first issue has a minimum of 114 pages with a net print run of 40,000 copies and a cover price of 1.13 EUR. The price for one advertising page is 1900 EUR. The Editor in Chief is Alina Miron who has 7 years experience in Edipresse AS and Advertising Manager is Ana Brezeanu. Promotion campaign starts in April for a period of 3 month and includes TV, radio, in store, outdoor, events. |
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