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Marketing- 3 July 2006 |
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Edipresse AS Romania is launching Elle Decoration |
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Edipresse AS Romania is launching under the license of Hachette Filipacchi Medias, the monthly Elle Decoration. Elle Decoration is the only global brand in the home magazine market and its launch in 1987, in France, created a specific and different style in the decoration arena. The Romanian edition is the 23rd international title.
Elle Decoration is the world’s number one style magazine for the home. It is the definitive guide to the most desirable, trend setting and stylish homes for people passionate about their living space and who are always looking for new ideas to improve their homes. The magazine is esthetic and up market, beautiful yet useful, inspirational yet accessible and presents the latest trends and designers from all around the world.
Like fashion, decoration is an expression of feminity and Elle Decoration interprets this with a touch that reflects the latest trends.
Elle Decoration readers are aged between 25 and 49, university graduated, with urban residence (big cities and Bucharest), with high disposable income, active, stylish and sophisticated. Elle Decoration attracts the new generation of young, affluent and influential consumers and designers.
The first issue of Elle Decoration will be on the market in September with a net print run of 25.000 copies and a rate card of 2500 EUR/ page. The Editor in chief is Ileana Raducanu who has an experience of seven years in the Edipresse Group. The promotion campaign will begin in September and will last three months on radio, billboards, in-store, print.
Edipresse AS Romania, prominent magazine publisher in Romania, is a joint venture between the Edipresse Group and Axel Springer AG. The company publishes fourteen titles: Avantaje, Elle, Viva!, Popcorn, Deco Style, Sana, Look, Joy, Lucru de mana, Vacanta ta perfecta, Computer Bild, Familia mea, Povestea mea and Intamplari adevarate.
The Edipresse Group is a media and communications company, based in Lausanne, Switzerland. The company publishes over 160 magazines and newspapers in 18 countries including Switzerland, Spain, Portugal, Poland, Ukraine, Russia, Romania, France, China and several other Asian countries.
Axel Springer AG is Germany’s biggest newspaper publishing house. With over 150 newspapers and magazines in 32 countries, Axel Springer is Germany’s most creative and profitable publishing house and also a leading international media enterprise.
Contact:
Melania Ulici, Marketing Director,
Edipresse AS Romania
Email: melania.ulici@edipresse.ro – Tel. +40 (21) 319 35 59 – Fax +41 (21) 319 35 68 |
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