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- 7 September 2006 |
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Avantaje Beauty Awards 2006 |
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Avantaje magazine’s readers voted for the best cosmetic products of the year during the third edition of Avantaje Beauty Awards.
The third edition of the Avantaje Beauty Awards contest started in May, when the readers were invited to vote for their favourite beauty products - products which have already been on the market for some time or for newly introduced ones, regardless the distribution (cosmetic departments in stores, supermarkets, pharmacies, salesmen, etc.). The contest was issued by both the printed Avantaje May edition and the Internet Avantaje website (www.avantaje.ro).
The ballots, most of them via on-line, were counted and validated by Hit Mail Romania, an independent company.
The winners are published in the October issue of the magazine, for each category, as it follows:
- Body care products (creams, lotions, exfoliating, anti-cellulite and moisturing products): Nivea Good-bye Cellulite gel-cream for skin.
- Body hygene products (shower gels, antiperspirants): Dove shower gels range
- Hair care products (shampoos, conditioners, styling and hairdo products, nourishing masks): Head/Shoulders ActiZinc shampoos.
- Face care products (creams, lotions, masks, exfoliating products): Nivea Soft cream
- Dermatocosmetic products (hydrating lotions, anti-cellulitic and tonic products): Vichy Normaderm range
- Make-up products (face, lips, eyes, nails): Oriflame Giordani Gold Collection
- Hair Coloring Products: Wella (Safira and Wellaton) and Garnier (Nutrisse, Color Naturals and 100% Color).
The October issue of the magazine presents every wining product and a its picture, together with a list of the 12 readers who won the prizes offered by various companies - others than the beauty products companies.
Avantaje magazine is edited by Edipresse AS Romania, under the license of IPC Media and is the Romanian glossy magazine with the largest audience, with 338,200 readers per issue, according to the National Readership Survey (Apr 2006). Also, Avantaje is the mostly read women magazine on-line, with over one million views per month and over 200,000 visitors. (Source Traffic.ro, Apr. 2006) |
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