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- 2 October 2006 |
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EDIPRESSE AS Romania is launching Viva! Biografii |
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Edipresse AS Romania is launching Viva! Biografii, an innovative brand extension of the highly successful Viva! publication. This first of a kind publication in the Romanian market, Viva! Biografii will contain biographies from Romanian and world-renowned personalities from cinema, television, fashion, music and sports. The selection of biographies was conducted through on-line voting on www.viva.ro from the period of March through April 2006.
The publication will be launched at the beginning of October. The target audiences are women and men aged between 25-45, urban, with medium or over average incomes and university educated. Viva! Biografii readers are interested in celebrities and want to take their inspiration from their life style; they are active persons, optimistic, attracted by the beautiful side of life, well informed in the realm of arts and culture.
Viva! Biografii is a quarterly magazine, with an initial net print run of 30.000 copies, a cover price of 5.40 lei and printed on LWC 80 g/sqm, paper. A DVD will also be distributed with the publication.
The magazine’s launch will be marked by an event organized in partnership with Jaguar, Hallmark and BAT. The promotion campaign will include print, radio, online and indoor point of sales.
Contact: Melania Ulici, Marketing Director, Edipresse AS Romania
E-mail: melania.ulici@edipresse.ro – Tel. +40 (21) 319 35 59 – Fax +41 (21) 319 35 68 |
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