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Marketing- 1 September 2008 |
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Edipresse AS Romania launches GMT XXL - Europe's great magazine of timepieces |
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Edipresse AS Romania launches in September GMT XXL, Europe's great magazine of timepieces. The beautifully photographed large-format magazine (400mm by 297mm) covers the latest news and collections of the best watches and jewelry and also the history behind the most prestigious watchmakers.
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GMT XXL provides exceptional opportunities for advertisers to communicate to a premium audience who actively collect unique timepieces. GMT was founded in Switzerland and is published in several key markets such as Russia, Ukraine, the United States, Spain, Hong Kong, Singapore and Malaysia.
GMT XXL Romania will be published once a year, in September, with a print run of 12.000 copies distributed as follows: 5.000 will be sold together with Elle magazine, September issue, 5.000 will be sold separately at the kiosks, 2.000 - direct marketing and special subscription.
The Project Manager of the magazine is Alina Baisan and The Editor-in-Chief of the magazine is Roxana Voloseniuc.
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Edipresse AS Romania, a prominent magazine publisher in Romania, is a joint venture between the Edipresse Group (60%) and Axel Springer AG (40%). The company publishes: Avantaje, Elle, Elle Man, Elle Mariaj, Elle Decoration, Viva!, Viva Auto, Viva Style Book, Psychologies, Popcorn, Look!, Joy, Computer Bild, Familia mea-Baby, Lucru de mana, Creativ, Povestea mea and Intamplari Adevarate.
Edipresse Group is an international media and communications company headquartered in Switzerland. The Group is active in newspapers, magazines and electronic publishing. It publishes 200 websites, and employs 3,000 people. Edipresse is present in 15 countries and territories; the company has operations in Switzerland, Spain, France, Poland, Ukraine, Russia, Romania, and several Asian countries such as China (including Hong Kong and Macau), Singapore, Philippines, Malaysia, Thailand and Taiwan. It also sells some of its magazines under license in Indonesia and Korea.
Edipresse Luxe, based in Geneva, Luxe is an international multimedia entity, dedicated to the world of luxury and high-end watch making, offering advertisers and consumers a range of complementary products and services including magazines (Tribune des Arts, Citizen K, Revolution and GMT), custom publishing, events (Grand Prix d'Horlogerie de Genève) and online activities (www.worldtempus.com).
Axel Springer AG is the biggest newspaper publisher and third largest magazine publisher in Germany. With more than 170 newspapers and magazines in 33 countries, Axel Springer is Germany's most creative and profitable publishing house and also a leading international media enterprise.
Contact:
Melania Ulici, Marketing Director Edipresse AS Romania
Tel: 004021 319 35 39; Fax: 004021 319 35 68
Email: melania.ulici@edipresse.ro |
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