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- 16 October 2008 |
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Edipresse AS Romania is launching AUTO BILD |
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On October 17, 2008, Edipresse AS Romania will be launching AUTO BILD, Europe’s most widely read automobile magazine. AUTO BILD is the best selling automotive title in its home market Germany. AUTO BILD Romania will be published every 14 days with an initial circulation of 21,000 copies.
AUTO BILD Romania is the 33rd international edition of the world’s largest automobile magazine. Razvan Magureanu (41 years old), with an impressive experience of 16 years in automotive magazine publishing, will be the editor-in-chief of AUTO BILD Romania.
AUTO BILD supplies information on the most important trends in the world of motor vehicles. One of the principal features of the magazine is the road trials and comparative tests which provide readers with practical assistance and information on deciding which car to buy.
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AUTO BILD also has a loyal readership among car enthusiasts who especially value the title’s in-depth feature stories on new car models and the latest industry developments.
In addition, AUTO BILD has been successful in capturing the attention of younger readers who, while not necessarily being of legal driving age, are however interested in numerous automotive related topics. Thus unlike other car titles, AUTO BILD does not have an ageing and declining readership base.
“Just as the whole of the eastern European market, the Romanian magazine market still holds much potential. The reactions of advertising clients already confirm our expectations for success for AUTO BILD Romania”, stated Cristina Simion, Managing Director Edipresse AS Romania.
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Alongside Germany and Romania, AUTO BILD is published in Azerbaijan, Bulgaria, Denmark, Estonia, Finland, France, Georgia, Greece, Great Britain, India, Indonesia, Italy, Croatia, Latvia, Lithuania, Macedonia, Mexico, Montenegro, the Netherlands, Austria, Poland, Portugal, Switzerland, Serbia, Slovakia, Slovenia, Spain, the Czech Republic, Thailand, Turkey, the Ukraine and Hungary.
Edipresse AS Romania, a prominent magazine publisher in Romania, is a joint venture between the Edipresse Group (60%) and Axel Springer AG (40%). The company publishes: Avantaje, Elle, Elle Man, Elle Mariaj, Elle Decoration, Viva!, Viva Auto, Viva Style Book, Psychologies, Popcorn, Look!, Joy, Computer Bild, Familia mea-Baby, Lucru de mana, Creativ, Povestea mea and Intamplari Adevarate.
The Edipresse Group is a media and communications company headquartered in Switzerland. The Group is active in newspapers, magazines and electronic publishing. It publishes 200 titles and websites, and employs 3,000 people. Edipresse is present in 15 countries and territories; the company has operations in Switzerland, Spain, France, Poland, Ukraine, Russia, Romania and several Asian countries such as China (including Hong Kong, Macau and Taiwan), Singapore, Philippines, Malaysia and Thailand.
Axel Springer is Germany’s largest newspaper and third-largest magazine publisher as well as one of the leading European media enterprises. In addition to the magazine AUTO BILD, its broad media portfolio encompasses successfully established multimedia brand families such as the BILD- and WELT-Groups. With over 170 newspapers and magazines, more than 50 online activities for different interest groups and information needs, as well as its holdings in television and radio stations, Axel Springer is active in a total of 33 countries and employs more than 10,000 people.
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