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Edipresse Romania- 28 October 2004 |
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November 2004: Romanian Publishing Group is launching JOY |
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Romanian Publishing Group is launching the monthly Joy under the license of Marquard Media AG, Zug, Switzerland. Joy is the best-selling monthly women's magazine in the German market and is published in Germany, Austria and Switzerland as well as in Hungary and Serbia. Further inter- national editions are under preparation.
Joy is the lifestyle magazine for the young and trendy women and a source for more joie de vivre, fun and entertainment. Joy presents the ultimate news and trends about beauty, fashion and lifestyle in a perfect mixture of luxurious catwalk-fashion and affordable trends.
Joy readers are mostly women between 18 and 39 years old, active, high school and University graduated, with urban residence (big cities and Bucharest), with high disposable income. Women who read Joy know what is trendy, sexy and stylish and how can they realize it for themselves.
Joy magazine is launched in a modern pocket size format. The first issue has a minimum of 144 pages and will be on the market starting 1st of November, with a net print run of 60,000 and a rate card of 2900 EUR/page. The Editor in Chief is Gabriela Zavaleanu who has an experience of seven years as a beauty and fashion editor in women`s magazines. The promotion campaign will begin in November and will last three month on TV, radio, bilboards, in store. |
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