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Marketing- 9 March 2005 |
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Joy magazine is the best-selling glossy publication in Romania |
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Joy magazine is the best-selling glossy publication in Romania, with an average of 52.258 sold copies/month in November - December 2004, according to the Audit Certificate released by Romanian Bureau of Audit Circulation (BRAT).
Joy is also an important presence on-line, being one of the most read women magazines on internet, after Avantaje and Viva.
Launched last year in November, under the license of Marquard Media AG, Joy is the best-selling monthly women's magazine in the German market and is also published in Austria and Switzerland as well as in Hungary and Serbia.
Joy is the lifestyle magazine for the young and trendy women and a source for more joie de vivre, fun and entertainment. Joy presents the ultimate news and trends about beauty, fashion and lifestyle in a perfect mixture of luxurious catwalk-fashion and affordable trends.
Joy readers are mostly women between 18 and 39 years old, active, high school and University graduated, with urban residence (big cities and Bucharest), with high disposable income. Women who read Joy know what is trendy, sexy and stylish and how can they realize it for themselves.
Edipresse AS is a joint venture between the international press group Edipresse, with branches in nine countries, based in Switzerland at Lausanne, and Axel Springer AG, one of the leading international media enterprises.
Edipresse AS Romania publishes eleven titles: Avantaje, Elle, Viva!, Olivia, Popcorn, Deco Style, Sana, Look, Joy, Povestea mea and Intimplari adevarate. |
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