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Marketing- 21 June 2005 |
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Avantaje magazine launches the second edition of the “Avantaje Beauty Awards” |
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Avantaje has launched in its June issue the second edition of the “Avantaje Beauty Awards”. Readers are invited to vote again for their favorite beauty products.
They will vote for products which already are, for a long time, on the market or for the newly launched ones, regardless of the distribution channel (cosmetic departments in stores, supermarkets, pharmacies, salesmen’s specialized catalogues etc). The contest will take place also on the Avantaje magazine’s website. (www.avantaje.ro)
There are five selection criteria: efficiency, quality/price ratio, pleasure of using the product, innovation, brand confidence. The readers should fill-up the questionnaire published in Avantaje or on the website, spontaneously mentioning the brand and the name of the product for the following categories: face care products (creams, lotions, masks, exfoliating products), body care products (moisturizing lotions, anti-cellulite and moisturizing lotions), body hygiene products (shower gels, deodorants, roll-ons), hair care products (shampoos, conditioners, styling and hairdo products, nourishing masks), hair coloring products, make-up products (for face, lips, eyes, nails).
The readers will be offered prizes. The lottery will be validated by a public notary. The prizes are not offered by the beauty products companies. Hit Mail Romania, an independent company, will validate the questionnaires.
An article on the winning products will be published in the October issue of Avantaje. Every winning product will be accompanied by a short description and a picture.
Avantaje is published by Edipresse AS Romania under the license of IPC Media and is the mostly read Romanian women glossy magazine, with 365,000 readers per issue, according to the 11th wave of the National Readership Survey, for the period February 2004 - February 2005. Also, Avantaje is the mostly read magazine on the Internet with an average of one million page views per month and 140,000 visitors. (Source: Trafic.ro, May 2005) |
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