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Marketing- 6 September 2005 |
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Edipresse AS Romania is launching "Vacanta ta Perfecta" and "Lucru de Mana". |
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In October, Edipresse AS Romania is launching, under the license of Hymsa-Edipresse Spania, two more titles: "Vacanta ta Perfecta" (original title: "Rutas del Mundo") and "Lucru de Mana" (original title: "Labores del Hogar") - the best-selling magazines in Spain and Portugal, on their segment.
"Rutas del Mundo", first published in December 1989, in Spain, has become one of the most important reference source in the Spanish tourist sector. Under the motto "traveling without secrets", "Rutas del Mundo" is the travel magazine for the readers interested in getting accurate and reliable information on their holiday destinations, routes and touristic objectives, becoming a trusted advisor in holidays planning.
Written by travellers for future travellers, "Vacanta ta Perfecta" avoids the clichés of other magazines specialized in travel, using the experience as a source of information. The magazine creates apetite for journeys through colors, layout and photos.
The magazine appeals to both men and women, aged 25 to 45 years, active, with urban residence (big cities and Bucharest), high school and university graduated, higher-than-average income.
Launched in 1926, in Spain, "Labores del Hogar" is the best-selling magazine in Spain and Portugal in its segment. (The circulation of the magazine in Spain: 71,208 copies).
"Lucru de Mana" is a practical magazine, describing and covering every possible needlework technique: all types of embroidery, cross-stitching, crocheting, hand-knitting, tapestries etc.
Pozitive and practical, "Lucru de Mana" appeals to women looking at needlework as a way to relax, an art form, a hobby; the magazine becoming an information source in this field. An element of much interest for the readers is the sewing pattern for gobelins and embroideries, present in every issue of the magazine.
The target of the magazine is represented by women aged 25 to 45 years, urban residence (small and big cities), high school and university graduated, with average and higher-than-average income.
The magazines will be launched with an initial net print run of 20,000 each, with a minimum of 116 pages and an advertising rate card of 1500 EUR/ full page. |
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